Fundamentals of Advertising
Fundamentals of Advertising
The goal of this advertising course is to provide students with the knowledge they need to comprehend and critically evaluate the operations of the advertising industry and to help them build the fundamental abilities necessary for creating advertisements, media planning, scheduling, budgeting for advertisements, and testing their effectiveness.
What you will learn
- The concept of advertising, its significance, limitations, evolution, etc., along with the objectives of advertising
- The advertising department and the advertising agency and their functions and organisational structure